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1999: Original Edition/ Y2K First Release of Dream Angels Heavenly
Victoria’s Secret Dream Angels Heavenly products were launched in 1999. Five skin care products were launched on October 15, 1999, and the eau de parfum was launched in November 1999. The eau de parfum was launched in November 1999. This beauty collection was an extension of the Dream Angels lingerie line. Heavenly was the first fragrance in the Dream Angels line of perfumes and perfumed products. It was created by Firmenich nose Ilias Ermenidis.
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Intimate Beauty Corps. was created in 1998 as a division of Intimate Brands, Inc. This division spearheaded an overhaul of the VS Beauty line, moving from mostly lower-priced creams and body gels, similar to Bath & Body Works (also an Intimate Brands brand), to more sophisticated products and branding, targeting women who purchased from lines such as Lancôme, Estée Lauder, Clinique, Prescriptives, Elizabeth Arden, Chanel, Dior…you get the picture! The popular department store beauty brands of the Y2K era. Within 4 months, customers had purchased $42 million worth of Heavenly. It was “the most popular perfume in America” according to CBS News.
Fragrance Notes
Quince, Cardamom, Mandarin and Ivy form the top accord of the composition. The heart has Violet, Freesia, Iris, Lotus and Peony, and the base is a blend of Musk, Orchid, Sandalwood and Vanilla.
2006 Relaunch
For the 2006 relaunch of Dream Angels Heavenly, Victoria’s Secret had the designated “Angels” design their own wings.
“We actually got to design our own wings because this is ‘Dream Angels Heavenly,’ it’s the No. 1 fragrance in America,” Bündchen said. “So they did that whole re-launch, a new campaign for it. And new packaging, so now it is beautiful yellow.
“And, basically, like, they had the idea while we were doing the campaign for us to design however we see our wings. And I designed these little blue wings because, you know, I love the ocean, and I love blue and I wanted to look like a little fairy… They’re going to be auctioned later and they’re going to go to charity.”
Gisele Bündchen CBS News, The Early Show, May 10, 2006
Bündchen’s rocked blue wings, while Lima and Kurkova sported classic white wings.
The mannequin next to Kurkova above looks oddly like her and is giving me uncanny valley vibes.
In 2000, the next Dream Angels fragrance was released: Dream Angels Halo
