Colourpop IT'S MY PLEASURE Eyeshadow Palette

ColourPop It’s My Pleasure eyeshadow palette

This purple monochromatic palette is a shadow lover’s dream 💜

Cool lavender, berries, and eggplant in pigmented mattes and metallics create a palette that’s uniquely its own.

Wear a single wash of lavender for a touch of euphoria or smoke out your look with rich violets, wear it how you want it.

ColourPop It’s My Pleasure Shades

kittenfish: matte cool lavender
do or dough: metallic bright lavender with blue duo chrome flip
pretty cruel: matte berry mauve with gold flecks
bare minimum: metallic berry violet
earthshine: metallic pinky lavender with a blue duochrome flip
chick lit: metallic deep amethyst
mr. sandman: icy rose with a silver sheen
fan fiction: matte dusty pink

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Brand

ColourPop Cosmetics

ColourPop Cosmetics, founded in 2014 by Seed Beauty, quickly became known for its affordable makeup products. The brand gained attention through its trendy offerings and strong social media presence, particularly on Instagram. Their cruelty-free, vegan cosmetics attracted a broad audience, especially among younger consumers. ColourPop's growth was fueled by its ability to release new products frequently, often collaborating with influencers and pop culture brands. This approach kept the brand relevant in a competitive market. Their direct-to-consumer model allowed for competitive pricing, making their products accessible to a wider audience. The brand's success led to partnerships with major retailers like Ulta, further expanding its reach. ColourPop's wide range of shades and products helped establish it as a brand that caters to diverse beauty preferences. Despite its rapid expansion, ColourPop remains focused on offering trendy, affordable beauty products.