BIRTHDAY TREAT ColourPop Super Shock Shadow

birthday treat colourpop super shock shadow

shade: BIRTHDAY TREAT

formula: NOT FOR EYE AREA

colourpop’s famous long-wearing crème powder formula with a unique bouncy-like texture. it’s super creamy, insanely pigmented, and has one swipe intensity with zero fallout.

NET WEIGHT 25 x 2.1g (0.074oz)

application tips
FOR MAX COVERAGE – use your fingertip and tap shadow directly onto the eyelid. a flat, firm synthetic brush will also work and is perfect for detailed application close to the lash line.

TO BLEND – use a fluffy synthetic brush with good movement, dip the tip into the shadow and apply with a “windshield wiper” movement throughout the crease of the eye for a soft and diffused look.

Birthday Treat by ColourPop is a bright and beautiful, peachy orange shade infused with pink and gold sparkles that bring a touch of playful shimmer to your look. This vibrant, eye-catching hue blends warm, cheerful tones with a multidimensional sparkle, creating a stunning, glimmering finish that stands out in any light. Its rich orange base is elevated by the lively pink and gold sparkles, making it the perfect choice for adding a touch of warmth and shine.

Crafted with ColourPop’s renowned Super Shock formula, Birthday Treat features a unique crème-powder hybrid texture that feels soft and bouncy to the touch. The innovative formula combines the smooth application of a cream with the lightweight feel of a powder, ensuring an even, flawless finish. Its ultra-creamy consistency offers rich pigmentation and one-swipe intensity, delivering high-impact color that lasts without fading or fallout.

For a seamless blend, use a fluffy synthetic brush and dip the tip into the shadow. Applying with a “windshield wiper” motion helps to spread the product evenly, achieving a beautifully diffused effect. The formula’s blendable nature makes it easy to layer, allowing you to create a look as bold or as soft as you like, without losing the shadow’s dazzling sparkle.

The sparkling orange with pink and gold reflects in Birthday Treat makes it a versatile addition to any makeup collection. Its long-wearing formula ensures that the vibrant color stays put, maintaining a fresh, luminous finish throughout the day or night. Trust in ColourPop’s signature formula to deliver the perfect balance of creamy texture and striking shimmer, making Birthday Treat a go-to for anyone looking to add a touch of brilliance to their routine.

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Brand

ColourPop Cosmetics

ColourPop Cosmetics, founded in 2014 by Seed Beauty, quickly became known for its affordable makeup products. The brand gained attention through its trendy offerings and strong social media presence, particularly on Instagram. Their cruelty-free, vegan cosmetics attracted a broad audience, especially among younger consumers. ColourPop's growth was fueled by its ability to release new products frequently, often collaborating with influencers and pop culture brands. This approach kept the brand relevant in a competitive market. Their direct-to-consumer model allowed for competitive pricing, making their products accessible to a wider audience. The brand's success led to partnerships with major retailers like Ulta, further expanding its reach. ColourPop's wide range of shades and products helped establish it as a brand that caters to diverse beauty preferences. Despite its rapid expansion, ColourPop remains focused on offering trendy, affordable beauty products.