Tru Fragrance

Tru Fragrance, founded in 1969, has been a pioneer in the indie fragrance industry for over 50 years. Originating as Romane Fragrances, the company rebranded to Tru Fragrance in 2011. It focuses on crafting signature colognes and perfumes that embody the essence of America. With a commitment to authenticity, Tru Fragrances develops a variety of innovative scents and personal care products.

Initially established by Bernie Dworin, Romane Fragrances specialized in delivering fine fragrances worldwide for nearly 40 years. Today, Tru Fragrances maintains that legacy while adding a creative touch to every product. The company offers its own managed brands, private labels, and licensed brands, ensuring a trendy and contemporary approach to fragrance.


Product categories

Brands