Purple Shadow Palette Colourpop LILAC YOU A LOT✨NEW

Purple shadow palette LILAC YOU A LOT. Brand new with box!

A whole lotta lilac in the dreamiest palette yet 💜 Create your best looks with this lilac monochromatic palette that features buttery matte shadows and metallics. One swatch is all it takes to fall in love.

Purple Shadow Palette LILAC YOU A LOT Shades

Cloud: icy lavender with a golden flip
Imagine That: pastel lavender
*Ghostin’: vibrant pinky lilac
Wake Me: orchid with duochrome hot pink flip
Fluff: icy metallic violet with gold and silver accent
Trainwreck: soft lavender with a pink duochrome flip
*Zoned Out: dusty pinky mauve
*Iffy: cool toned purple
*Filtered: red plum

*Not intended for use in the immediate eye area

Pressed Powder Shadow Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily, gives a soft focus effect, and blends smoothly and evenly.

Finish Metallic, Matte

Shade Purples, Neutrals

Net Weight 5 x 1.0g (0.04 oz)

Pressed Pigment A vibrant and creamy formula that delivers maximum payout for an intense look.

Finish Matte

Shade Purples, Pinks

TIPS: Apply with your favorite shadow brushes. Flat and firmer brushes will give the most color payoff. Fluffier brushes are great for blending.

*While not intended for use in the immediate eye area, these shades can be used anywhere else on your face or body! It is recommend to use these shades to enhance your overall look – for example, using the pigments on your temples or underneath your brow.

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Brand

ColourPop Cosmetics

ColourPop Cosmetics, founded in 2014 by Seed Beauty, quickly became known for its affordable makeup products. The brand gained attention through its trendy offerings and strong social media presence, particularly on Instagram. Their cruelty-free, vegan cosmetics attracted a broad audience, especially among younger consumers. ColourPop's growth was fueled by its ability to release new products frequently, often collaborating with influencers and pop culture brands. This approach kept the brand relevant in a competitive market. Their direct-to-consumer model allowed for competitive pricing, making their products accessible to a wider audience. The brand's success led to partnerships with major retailers like Ulta, further expanding its reach. ColourPop's wide range of shades and products helped establish it as a brand that caters to diverse beauty preferences. Despite its rapid expansion, ColourPop remains focused on offering trendy, affordable beauty products.