ColourPop CALIFORNIA LOVE Eyeshadow Palette

Colourpop California Love 12-pan shadow palette

Consider this our love song to the West Coast. 🎶

The perfect warm golden eyeshadow palette to create the perfect day to night look or California sunset eye. 🌅

In 12 shades of metallic bronze, warm mattes, and a glitzy pop of Pressed Glitter – they’re all good, from Diego to The Bay. 👐

diego: warm mid tone gold
gnarly: soft warm beige
sequoia: vibrant yellow tangerine
gold rush: rusty terracotta with gold flecks
hwy 1: chestnut brown with gold flecks
laguna: muted yellow peach
*el capitan: bronze, copper, and gold pressed glitter
surfrider: mid tone terracotta with gold glitter
cahuenga: vibrant copper
mission: deep brown with gold flecks
cruisin’: pale yellow gold
the bay: neutral warm brown

*not intended for use in the immediate eye area

pressed powder shadow highly pigmented shadow that applies evenly and feels ultra-velvety and silky. this long wearing formula contains a unique combination of softer powders which adheres easily, gives a soft focus effect, and blends smoothly and evenly. finish metallic, matte, pressed glitter shade golds, neutrals, yellows/oranges, oranges/corals, reds, browns net weight 12 x 0.90g (0.03oz)

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Brand

ColourPop Cosmetics

ColourPop Cosmetics, founded in 2014 by Seed Beauty, quickly became known for its affordable makeup products. The brand gained attention through its trendy offerings and strong social media presence, particularly on Instagram. Their cruelty-free, vegan cosmetics attracted a broad audience, especially among younger consumers. ColourPop's growth was fueled by its ability to release new products frequently, often collaborating with influencers and pop culture brands. This approach kept the brand relevant in a competitive market. Their direct-to-consumer model allowed for competitive pricing, making their products accessible to a wider audience. The brand's success led to partnerships with major retailers like Ulta, further expanding its reach. ColourPop's wide range of shades and products helped establish it as a brand that caters to diverse beauty preferences. Despite its rapid expansion, ColourPop remains focused on offering trendy, affordable beauty products.