older version was called colourpop “cute af” eyeshadow palette
What do we say to warm, sunset eyes? Yes, Please!
With blendable mattes and fiery metallics, create the perfect look for day or night.
Neutral enough for your every day look, but with vibrant pops of colour to let you experiment, get this go-to palette loved by everyone!
Full-Zip: matte warm ivory
Big Cocktails: matte orange
Champs: matte pale peachy nude
Bling: metallic rust
Louie: metallic duochrome red with a gold flip
Butter Cake: metallic pale yellow gold
Spoiled: matte brick red
GNO: matte burnt orange
Mischief: matte warm yellow
Note to Self: matte warm caramel
Chauffeur: metallic duochrome bright orange with a gold flip
French Kiss: matte deep red brown
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily, gives a soft focus effect, and blends smoothly and evenly.
apply with your favorite shadow brushes. flat and firmer brushes will give the most color payoff. fluffier brushes are great for blending.
ColourPop Cosmetics, founded in 2014 by Seed Beauty, quickly became known for its affordable makeup products. The brand gained attention through its trendy offerings and strong social media presence, particularly on Instagram. Their cruelty-free, vegan cosmetics attracted a broad audience, especially among younger consumers.
ColourPop's growth was fueled by its ability to release new products frequently, often collaborating with influencers and pop culture brands. This approach kept the brand relevant in a competitive market. Their direct-to-consumer model allowed for competitive pricing, making their products accessible to a wider audience.
The brand's success led to partnerships with major retailers like Ulta, further expanding its reach. ColourPop's wide range of shades and products helped establish it as a brand that caters to diverse beauty preferences. Despite its rapid expansion, ColourPop remains focused on offering trendy, affordable beauty products.
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