ColourPop SANDSTONE 18-Pan Eyeshadow Palette

The ColourPop Sandstone Eyeshadow Palette is an 18-pan palette that captures the warm and earthy tones of the Southwest. With a perfect balance of matte and metallic finishes, create looks perfect for any season. Pressed powder palettes are highly pigmented shadows that apply evenly and feel ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.

ColourPop Sandstone Shades

Big Bend (matte sparkle pale beigey yellow w/ gold flecks)
Pueblo (metallic pale peachy gold)
Open Road (matte sparkle mid-tone yellow peach w/ gold flecks)
Vortex (matte warm taupe)
Quest Crew (matte sparkle golden brown)
Bell Rock (metallic pinky beige)
Westward (metallic golden olive)
Red Earth (metallic golden bronze)
Canyon Loop (matte sparkle mid-toned terracotta)
Spring Valley (metallic bright copper)
Oasis (matte sparkle vibrant yellow w/ gold flecks)
Desert sky (metallic pale lime w/ golden flip)
Blaze (matte sparkle blackened brown)
Recharge (matte sparkle chestnut brown)
Wild Creek (metallic deep plum bronze)
Big Butte (matte rust orange)
Grounded (matte deep cinnamon)
Templeton (matte deep mahogany)

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Brand

ColourPop Cosmetics

ColourPop Cosmetics, founded in 2014 by Seed Beauty, quickly became known for its affordable makeup products. The brand gained attention through its trendy offerings and strong social media presence, particularly on Instagram. Their cruelty-free, vegan cosmetics attracted a broad audience, especially among younger consumers. ColourPop's growth was fueled by its ability to release new products frequently, often collaborating with influencers and pop culture brands. This approach kept the brand relevant in a competitive market. Their direct-to-consumer model allowed for competitive pricing, making their products accessible to a wider audience. The brand's success led to partnerships with major retailers like Ulta, further expanding its reach. ColourPop's wide range of shades and products helped establish it as a brand that caters to diverse beauty preferences. Despite its rapid expansion, ColourPop remains focused on offering trendy, affordable beauty products.