Blue Shadow Palette Colourpop ON CLOUD BLUE ✨NEW

We’ll take you sky high with this baby blue palette! Swipe on all the blue feels! From icy to denim to true baby blue, this dreamy palette has it all. 🌧️

Blue Shadow Palette ON CLOUD BLUE Shades

Ice BB: matte pastel blue with silver flecks

Blu Taffy: metallic iridescent icy blue

Clear Skies: metallic icy sky blue

Playin’: matte true baby blue

*Deee-light: Opal blue with rainbow glitter

Bright Eyed: matte muted denim

Luv Poem: matte sparkle deep sky blue

Air Time: metallic vibrant metallic baby blue

True Blue: matte denim blue

*Not intended for use in the immediate eye area.

Shadow Palette Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily, gives a soft focus effect, and blends smoothly and evenly.

Finish Matte Sparkle, Metallic, Matte, Glitter

Shade Whites, Blues

TIPS: Apply with your favorite shadow brushes. Flat and firmer brushes will give the most color payoff. Fluffier brushes are great for blending.

*While not intended for use in the immediate eye area, these shades can be used anywhere else on your face or body! It is recommend to use these shades to enhance your overall look – for example, using the pigments on your temples or underneath your brow.

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Brand

ColourPop Cosmetics

ColourPop Cosmetics, founded in 2014 by Seed Beauty, quickly became known for its affordable makeup products. The brand gained attention through its trendy offerings and strong social media presence, particularly on Instagram. Their cruelty-free, vegan cosmetics attracted a broad audience, especially among younger consumers. ColourPop's growth was fueled by its ability to release new products frequently, often collaborating with influencers and pop culture brands. This approach kept the brand relevant in a competitive market. Their direct-to-consumer model allowed for competitive pricing, making their products accessible to a wider audience. The brand's success led to partnerships with major retailers like Ulta, further expanding its reach. ColourPop's wide range of shades and products helped establish it as a brand that caters to diverse beauty preferences. Despite its rapid expansion, ColourPop remains focused on offering trendy, affordable beauty products.